How we make money

The short version

PetGrit is free to use and reader-supported. When we recommend a product or service — pet insurance, fresh food, a vet-telehealth service, a DNA test — some of those links are affiliate links. If you sign up or buy through one, the company pays us a commission. You pay nothing extra.

What that money does and doesn't change

• It doesn't change our tools. A calorie target or a vaccine date is math and veterinary guidance. No advertiser can touch the number you see.
• It doesn't buy a recommendation. We don't rank a pet insurer higher because it pays more. When we compare options, we'll show our reasoning and disclose the commercial relationship.
• It does keep the lights on so the tools can stay free, with no paywall and no account required.

Our promises

• We disclose affiliate relationships clearly — on the page, not hidden in a footer nobody reads.
• We'll recommend "none of these fits you" when that's the honest answer.
• We'll tell you when a free or cheaper option (including doing nothing) is the smart move.
• The free tools stay free. That's the whole point of them.

Why this model

Affiliate commissions let us help people who'll never pay us a cent and still keep the work sustainable. The alternative models are worse: a paywall locks out the people who need a feeding calculator most, and ad networks reward clickbait over usefulness. Done honestly, "we earn when we genuinely help you make a good decision" keeps our incentives pointed the right way.

Questions?

If anything here is unclear, ask: hello@petgrit.com.