How we make money
No dark patterns, no buried disclosures. Here is exactly how PetGrit pays for itself — and the lines we won't cross to do it.
Last updated June 2026
The short version
PetGrit is free to use and reader-supported. Some recommendations use affiliate links. If you sign up or buy through one, the company pays us a commission. You pay nothing extra.
Current affiliate relationships
- Best Vet Care (CJ) is our current live pharmacy affiliate for parasite-prevention and pet-medication comparison moments.
- Some grooming comparison buttons are ordinary unpaid links used to measure reader intent; they are not commission links today.
- Insurance, fresh food, telehealth, and DNA testing links stay hidden or non-commercial until a real relationship is live and disclosed on the page where it appears.
What that money does and doesn't change
- It doesn't change our tools. A calorie target or a vaccine date is math and veterinary guidance. No advertiser can touch the number you see.
- It doesn't buy a recommendation. We don't rank a pet insurer higher because it pays more. When we compare options, we'll show our reasoning and disclose the commercial relationship.
- It does keep the lights on so the tools can stay free, with no paywall and no account required.
Our promises
- We disclose affiliate relationships clearly — on the page, not hidden in a footer nobody reads.
- We'll recommend "none of these fits you" when that's the honest answer.
- We'll tell you when a free or cheaper option (including doing nothing) is the smart move.
- The free tools stay free. That's the whole point of them.
Why this model
Affiliate commissions let us help people who'll never pay us a cent and still keep the work sustainable. The alternative models are worse: a paywall locks out the people who need a feeding calculator most, and ad networks reward clickbait over usefulness. Done honestly, "we earn when we genuinely help you make a good decision" keeps our incentives pointed the right way.
Questions?
If anything here is unclear, ask: info@petgrit.com.