PetGrit

How we make money

No dark patterns, no buried disclosures. Here is exactly how PetGrit pays for itself — and the lines we won't cross to do it.

Last updated June 2026

Pet care comparison desk with calculator, notebook, leash, and cat toy

The short version

PetGrit is free to use and reader-supported. Some recommendations use affiliate links. If you sign up or buy through one, the company pays us a commission. You pay nothing extra.

Current affiliate relationships

  • Best Vet Care (CJ) is our current live pharmacy affiliate for parasite-prevention and pet-medication comparison moments.
  • Some grooming comparison buttons are ordinary unpaid links used to measure reader intent; they are not commission links today.
  • Insurance, fresh food, telehealth, and DNA testing links stay hidden or non-commercial until a real relationship is live and disclosed on the page where it appears.

What that money does and doesn't change

  • It doesn't change our tools. A calorie target or a vaccine date is math and veterinary guidance. No advertiser can touch the number you see.
  • It doesn't buy a recommendation. We don't rank a pet insurer higher because it pays more. When we compare options, we'll show our reasoning and disclose the commercial relationship.
  • It does keep the lights on so the tools can stay free, with no paywall and no account required.

Our promises

  • We disclose affiliate relationships clearly — on the page, not hidden in a footer nobody reads.
  • We'll recommend "none of these fits you" when that's the honest answer.
  • We'll tell you when a free or cheaper option (including doing nothing) is the smart move.
  • The free tools stay free. That's the whole point of them.

Why this model

Affiliate commissions let us help people who'll never pay us a cent and still keep the work sustainable. The alternative models are worse: a paywall locks out the people who need a feeding calculator most, and ad networks reward clickbait over usefulness. Done honestly, "we earn when we genuinely help you make a good decision" keeps our incentives pointed the right way.

Questions?

If anything here is unclear, ask: info@petgrit.com.